When collaborating with titans of their industries like Kia, Procreate and TIME magazine, combining their separate styles and approaches to content might seem challenging.
We were the video production agency brought on board to do just that. By creating a premium, ad video, with a ‘movie-feel’ interviewing a unique person who creates in a cutting-edge, non-traditional way. We leapt at the opportunity.
The Challenge
Whilst our scope for creativity on this production was encouraged, our main challenge was our location. The logistics of working with pioneering creatives can be tricky. Especially when the individuals are spread across the globe. Not to mention a client based in London the entire time.
Our Solution
Relying on our far-reaching freelance creative network, we brought on expert videographers and production team members in each of our locations. From the glittering rooftops of Dubai, to the snow-drenched mountains of Austria, our VidOps team connected with us remotely throughout.
In terms of the finished product, we couldn’t be more proud. The promotional narrative, speaking on the ‘creative journey’ teamed with stunning organic footage and impressive visual effects, capture the innovation and process behind the thought leaders, reflecting these qualities in the companies involved.
The Results
These videos are available on the TIME magazine website as part of their sponsored ad promoting Kia - aligning cutting edge creativity and new technologies
This high-profile platform has driven huge interest to the campaign and established an incredibly successful content marketing strategy for Kia, whilst marking our mark as a truly global content creation agency.
