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One of the greatest influences over customer decision making is the sense of connection that your customer has with your product. With the massive increase of online shopping in recent years (67% between February 2020 and July 2022 alone!), marketers have been faced with the question of how to recreate this feeling from across a screen.
Product videos are a great solution to this problem. As we look at in the video above, a viewer should come away from a product video understanding what exactly your product is, how it works, what makes it unique from competitors, and/or what problem it can solve for them.
Many people are familiar with product videos even if they don’t know them by that name, they can be made by a production company but are also commonly created by influencers on social media.
Traditional video might be produced in-house or by a local videographer or production company. All of these options provide you with a greater level of control over the final product than you would have with an influencer—with video producers like VidOps, you can rest assured knowing that you’ll work closely with our team on your video until you have product videos you’re perfectly happy with.
Also, a production company is much more likely to be able to accommodate your specific filming needs. Because the VidOps platform allows for so much of the production process to be done remotely, we are often asked how we film product videos.
The answer is very simple, send the products to our London studio, we film, and once the videos are complete we’ll post all of the products back to you!
Smaller objects (anything that can fit through a standard doorway) can be shipped to us. Depending on the nature of the product, we will either ship it back to you after the shoot (for instance, handheld tech), or it will be discarded (food products, disposable items). If you’d prefer not to post items, we can arrange to collect them from you.
In some situations we can film at your premises or book a studio or other suitable space local to you.
Your project is managed, filmed and edited by our team in the UK. Before we begin filming we will need your brand guide and will then create a clear styleguide & production plan in Figma.
We don’t add any limitation on how the videos can be used, unlimited global usage is standard for all content we create. We also love to showcase our work but fully understand product launch dates and will keep everything under wraps until it’s ok to release to the world.
As we have seen, there are benefits to both traditionally produced marketing video and influencer marketing. While influencers boast a curated, interested audience for your products, video producers can offer greater flexibility, convenience, and adherence to your existing brand. In short both types of content are a great way to market your products to your audience.
We've included some examples of the Product videos that we have produced.
Select a time below for a call with Al Brenninkmeijer.
The purpose of the call is to understand your business, run through the process of creating a testimonial video and talk a bit about how your team can use the videos once they've been completed.
This meeting shouldn't take more than 15 minutes but select 30 if you have more questions. After the meeting if you would like a quote, we can share a proposal with several options to suit your budget. There's no commitment to purchase, we're mostly just looking forward to hearing about your business.
