Promotional Videos

Behind-the-scenes of a kitchen video shoot with a woman standing at the island, a cameraman filming, and a crew member observing.

From testimonials to animated explainers, we make it easy for you to tell your story

Trusted by 200+ happy clients and counting

From testimonials to animated explainers, we make it easy for you to tell your story

Trusted by 200+ happy clients and counting

What is a promotional video?

Promotional videos are powerful because they can bring together the content you've already created. Founder interviews, customer testimonials, product demonstrations, and behind-the-scenes footage can all be combined into one compelling video that communicates your message and showcases your business.

For many businesses, promotional videos tie their content strategy together, turning existing video assets into one cohesive story. They can also be created as standalone pieces with a single goal, whether that's promoting a service, launching a product, or driving enquiries.

From social media campaigns to product launches and recruitment videos, promotional videos help businesses increase awareness, generate leads, and inspire action.

Two colleagues smiling and discussing work together at a conference table with a laptop and notebook.
Photography by VidOps.

Promotional videos we create

Every promotional video is tailored to your goals, audience, and the action you want viewers to take..
Campaign videos
Bring your marketing campaigns to life with video content that supports a specific message, initiative, or objective across multiple channels.
Product launch videos
Build excitement around a new product or service with videos designed to introduce your offering, highlight key benefits, and encourage customers to take action.
Service promotion videos
Show potential customers exactly what you do, how you help, and why your service is the right solution for their needs.
Offer & sales videos
Promote special offers, seasonal campaigns, and limited-time promotions with videos that create urgency and encourage action.
Recruitment campaign videos
Attract the right people to your business by showcasing your culture, values, and opportunities in an engaging and authentic way.
Announcement videos
Share important updates, company news, new locations, partnerships, or milestones with videos that keep your audience informed and engaged.

Why businesses use promotional videos?

Launch something new
Create excitement around a new product, service, location, or initiative.
Drive action
Encourage people to book a call, make a purchase, sign up, or learn more.
Support marketing campaigns
Create video assets that can be used across your website, social media, email campaigns, and advertising.
Increase reach
Turn one campaign into content that can be shared across multiple channels and formats.
Two men sitting on a yellow couch reviewing footage on a professional video camera rig, with a green garden visible through a window behind them.

Our process

Define the goal

Every promotional video starts with a clear objective. We work with you to understand what you're promoting, who you're trying to reach, and what action you want people to take.

Plan the message

We develop the concept, messaging, and creative approach to ensure your video communicates the right information in a clear and engaging way.

Film & produce

Our team handles filming, editing, graphics, music, and revisions to create a polished video that reflects your brand.

Prepare for distribution

We deliver your video in the formats you need, whether it's for your website, social media, email campaigns, presentations, or paid advertising.

What our customers say about us

Got questions?

Promotional Videos FAQs

How long should a promotional video be?

Most promotional videos are between 30 seconds and 2 minutes long. Thirty-second videos are great for grabbing attention and delivering one clear message, while 2-minute videos allow more time to tell a story, explain your value, and build trust. The ideal length depends on your goals and where the video will be used.

Can you help with the script and creative ideas?

Absolutely. We can help with everything from brainstorming concepts and writing scripts to planning the visuals and creating a clear message.

Do I need to be on camera?

Not necessarily. Some promotional videos feature your team, while others use voiceovers, product footage, animations, or customer testimonials.

How long does it take to create a promotional video?

Most projects are completed within a few weeks, depending on the complexity, filming requirements, and feedback process.

Will I receive different versions of the video?

Yes. We can create shorter edits, social media cutdowns, and different aspect ratios to help you get more value from your content.

How much does a promotional video cost?

Pricing depends on the video's length, production requirements, and deliverables. We're transparent about our pricing, you can check out some of our pricing here. We'll recommend an approach that fits your goals and budget.